folder_openSmall Business Online, Social Marketing
Knowing how to market your products to Gen Z is crucial to having your products reach a younger demographic. Gen Z – people born between 1997-2012 – is a generation that has been raised on the internet, which gives…
Read MoreMarketing to Millennials: Make Your Site More Personal
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Updated: 11/10/2022 Millennials, or those born in the early 1980s to the early 2000s, are the largest generation in America. They number around 75 million, presenting an enormous consumer group to marketers. Tailoring the user experience (UX) of your website…
Read MoreConverting Visitors into Customers: How to Convert on Your Website
Converting visitors into customers should be the main goal of your marketing strategy. Technology has opened doorways we could only once dream of. In today’s marketplace, we literally have the world at our fingertips. Anything we want to see, hear,…
Read More4 Ways to Use TikTok to Promote Your Business
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TikTok has recently become a giant in the social media arena. The short 5-60 second videos found on this platform have drawn people’s attention since it was launched. Trending videos can see views in the hundreds of thousands, if…
Read MoreGoogle My Business: How to Get Started
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The Google platform is arguably one of the most important channels for modern marketing across all industries. Google continues to command most of the internet search traffic taking place every day, and it is essential to have a solid…
Read More5 Reasons Leveraging Social Media With Your Website Is a Good Idea
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turned_in_notSocial Media
One of the most common mistakes new businesses make is investing in a strong social media campaign but failing to link that work with their website. When your social media and website work together, you boost traffic to your…
Read MoreE-commerce Tactics to Increase Revenue
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turned_in_note-commerce, tactics
Increasing and maintaining traffic to your online store can be tricky. There are many e-commerce tactics advertised to increase sales or drive traffic, and it is difficult to decide which methods to incorporate while growing your online store. Here is…
Read MoreMobile Web Design: What Snapchat Teaches Us About User Experience
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folder_openSocial Marketing, Web Design
Capturing the Moment Even though Snapchat is an app, you’d be surprised at what this app can teach us about modern mobile web design. Most websites and applications prioritize displaying content to the end-user at login with elements like feeds,…
Read MoreHow to Use Youtube to Grow Your eCommerce Brand
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Ever since Amazon started including video and picture reviews with its product listings, people can learn more than ever about the products they purchase. They can see them in action before hitting “add to cart.” Incorporating natural, product-enhancing videos to…
Read MoreHow To Utilize Facebook Instant Articles for WordPress
Facebook now offers Facebook Instant Articles, an ultra-fast and responsive article posting feature that allows WordPress users to post content capable of loading 10 times faster than a normal webpage. If you want your articles to wear the lightning bolt badge…
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