Facebook now offers Facebook Instant Articles, an ultra-fast and responsive article posting feature that allows WordPress users to post content capable of loading 10 times faster than a normal webpage. If you want your articles to wear the lightning bolt badge of honor, here’s how to add Facebook Instant Articles to your WordPress site.
Benefits of Facebook Instant Articles
The Instant Article feature provides a variety of benefits, including an increased chance of readers clicking on your article. Facebook labels its Instant Articles with a small white lightning bolt, notifying users that the article will load faster than others. Users recognize the lightning bolt as a sign of improved user experience and are more likely to select and share them.
Facebook Instant Articles eliminate the problem of slow page downloads using an HTML5 document optimized for the web. As smartphone and tablet adoption continues to increase, mobile optimization is more important than ever. As an added bonus, you’ll gain access to Facebook’s more than one billion users worldwide when you use this feature—a massive audience that can generate new site traffic.