In a March Mobile First session, Google’s Gary Illyes confirmed that page speed is a ranking factor for mobile SEO. For small to medium businesses, this matters. How fast your page loads affects where it comes up on the list…
Friction is any element of web design that comes between users and their goals. Friction leads to frustration, increases bounce rates, and results in fewer conversions. When a customer visits your website, you want their attention to be on your…
White space is so much more than an empty area. It makes everything on the page stand out. It provides room to breathe. It tells the eye where to go. Yet its importance is often overlooked. What is White Space?…
Increasing and maintaining traffic to your online store can be tricky. There are many e-commerce tactics advertised to increase sales or drive traffic, and it is difficult to decide which methods to incorporate while growing your online store. Here is…
2017 has brought its fair share of advancements in e-commerce trends. Customers have already latched on to some of these advancements, while other trends might not last past December. Check out some of the latest trends for e-commerce to keep…
As the ultimate marketing tool, the domain name is one of the most important aspects of online business. A short, memorable domain name can add credibility, increase the mobility of your internet presence and act as a brand-building tool. Companies…
