One of the most common mistakes new businesses make is investing in a strong social media campaign but failing to link that work with their website. When your social media and website work together, you boost traffic to your website while improving engagement across your social media platforms. Leveraging social media with your website is a great way to drive traffic to your website and convert social media followers to customers.
Here are some reasons why it’s so crucial for your website and social media campaign to work together – with some tips on how to do it.
Boost Engagement and Communication with Social Media Links on Your Site
Seeing the icons that represent how to find you on social media at the bottom of a website are like little windows into new worlds – each world representing an aspect of your brand identity. If your user has found your social media via your website, it offers them an easy way to engage with your business. Having that link to those worlds on your website helps you and your users. It helps your user get to know your brand, and their engagement helps you because others see it – and everyone on social media can be a potential customer.
Consider, too, how social media can help businesses manage an unhappy client. If they believe they have access to you and have a place to complain, they will be less likely to write a negative Google or Yelp review. When businesses respond promptly and kindly to criticism on their social media pages, they look stronger to other users. Responding to criticism is often an opportunity in itself to get a brand name out there.
Increase Website Traffic and Lower Bounce Rates by Leveraging Social Media
Your work isn’t done just by having easy links to your social media pages. Use social media to create reasons for users to visit your website. Remember, your website doesn’t have to exist in the void of digital space, waiting for users to find you. Help them find you by linking regularly to your website. Here are a few ways to do that.
- Create quality blogs. You don’t need to call that space on your website a blog. It could be “News and Notes” or “Updates.” It could be something creative that represents your industry. Whatever it is, it should help clients see your business as an authority in the industry. Then, use those blogs in your social media content. Users will click on them, increasing your traffic. If they are quality, then users will likely spend time on them, decreasing your bounce rate. This is particularly effective on Facebook or Twitter.
- Share employee/owner stories. The “About Us” section is an often underutilized part of many sites. However, people love faces and love to feel a personal connection to those faces. Start a “Meet the Team” campaign. Insta and SnapChat offer a great platform for this type of engagement, but it’s the kind of content that works across platforms. Connecting users with the people who work on your team is a great way to personalize your brand.
- Explain your product or service. Conventional wisdom suggests you only “sell” yourself in every third or fourth social media post. If you do it more often, you’ll likely lose the audience you’ve worked to build. However, your social media campaigns are part of your marketing campaign – use them to market. Use these platforms to sell you what you do, tweaking it depending on which platform you are using. Link to your “Contact Us” page with a great image and work to find new, interesting ways to tell people how you can solve their problem with your product or service.
The Unsung Benefits of Linking Your Website and Social Media Together
The synergy that you create when your social media campaign and website are in sync is good for your business, your brand, and your target audience. Here are a few other benefits to leveraging that synergy.
- A strong social media presence helps you stand out in competitive markets. When you use social media creatively and not just as a marketing tool, you help users see you as something unique among the competition.
- When your website has links to your social media, you use more keywords. Boost SEO by adding more keywords to your website through social media links. The stronger your keywords and presence, the more traffic you get on your website. Leveraging social media with your website is a great way to boost organic SEO.
- Adding social media links to a responsive website helps you build a network. Having a network or community of like-minded specialists can help grow your business. Make it easy for them to find you by including your social media with your website.
Need Help Linking Your Social Media With Your Website?
The experts at Imagine Monkey can build custom websites to your exact specifications to work most effectively with your brand or service. Check out our social media links below, and we can discuss what would work best with your campaign. Contact us for a free quote for your business today.