Small Business Web Design, Part 1: The Absolute, Rock-Bottom Basics

If you’re here, there’s a pretty good chance that you’re scouting the Internet for small business web design services. There’s no doubt that you’ve done your research, investigated some services and possibly even found yourself boggled by the vast number of options available. In this article, I’d like to help you understand those options, assist with navigating the confusion and, hopefully, move your business one step closer to claiming its own little corner of the Internet. To do that, let’s start by asking the most obvious question…


Why do I need someone else to handle my small business web design?

There’s a piece of old, lighthearted wisdom that says most people wouldn’t perform their own surgery and I think that wisdom can be applied to this question. Your business is a living, breathing entity. The care and effort that is put into it directly translates into increased profits via online sales, a better work environment and happier customers. Your online presence is an extension of your business and the care and effort that is put into it will translate similarly.

A custom web design created by an experienced professional is the best way to show your business the care and respect that it deserves. Not only will the final product better represent your business, the time that you saved not having to do it all on your own can be spent developing your company in other ways.

But it’s not all about saving time! Without question, your business is the most important thing that you own. It requires time, love and thought. It’s like a child in that, without the proper investment it will never live up to its full potential. This leads us to our second question…

Why not just pick a really cheap web designer? Aren’t they all the same?

Even if it’s convenient, you wouldn’t go to McDonald’s for an important anniversary or celebrate an important family reunion at the local junkyard. Your business is important… as a result, your website is important! There are a few things in life that you can safely skimp on… generic medications, previously owned video games, certified used cars and audio cables.

Here’s a brief list of things you should never skimp on: coffee, whiskey and business. You see, hiring a professional isn’t simply about the money, it’s about the quality. The difference in quality between two designers can be immense. We’re talking single-ply versus quad-ply levels here… an unimaginable rift.

At Imagine Monkey Inc., we offer affordable web design, however, our primary goal is to maximize the impact of your dollar. We’re not looking to nickel-and-dime you, we charge a fair price — easily workable within your business’ budget — and pride ourselves on producing high-quality, custom websites. As a dedicated, talented team of creatives we believe that every business deserves the utmost respect. We know that every business is a story guided by the vision of its owner, so we design by involving you in the process, soliciting your input and, ultimately, using our skills to bring that vision to life.


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Small Business Web Design, Part 3: Subject, Tone and Style

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