Balance Factor is an online retailer of vitamins, minerals and herbal supplements that focuses on providing natural, organic products.
- Client: Balance Factor
- Date: October 2014
- URL: mybalancefactor.com
Redesign the company’s website to accommodate a new logo and update old software.
For Topseat International, Imagine Monkey closely examined the company’s existing website. In the process, we isolated elements of the company’s identity that were well defined but insufficiently communicated. Using those elements as a guideline, we created a new website that showcased the brand in an efficient, tactful manner.
After Balance Factor’s redesign, the company was able to utilize their newly-designed logo and promote their brand in a way that more effectively communicated their philosophy. With their new logo and new design, Balance Factor’s site is now speaking more powerfully to every visitor.