From the studio
Category: Content & Branding
Browse published Imagine Monkey notes in this topic.
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Content Strategy: How we begin the process of designing your site
A couple of weeks ago, we talked about the importance of considering content hand-in-hand with design but we didn’t talk much about HOW we determine what content we need. That’s where content strategy comes in! In simple terms: content strategy decides what important information you and your customers need to communicate to each other and…
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The Benefits of Professional Content Writing, Part 4: First Impressions
Welcome to the fourth installment of “The Benefits of Professional Content Writing.” In this piece, I’m going to talk about one of life’s most important skills: creating great first impressions. In life, we have the luxury of exercising some amount of control over our first impressions. We can extend a handshake, flash a smile and…
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The Benefits of Professional Content Writing, Part 3: Creating an Emotional Response
Welcome to the third installment of “The Benefits of Professional Content Writing.” In this piece, I’d like to discuss one of the most fundamental laws of sales and how it relates to your site’s content: Positive emotions create customers. Whether you’re selling actual knickknacks or selling yourself, connecting with your readers on an emotional…
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The Benefits of Professional Content Writing, Part 2: Targeting the Right Audience
I know what my customers want and I know how to talk to them. In this second installment on the benefits of professional content writing, I’m going to address the above opinion. For the most part, I agree with it: once you’ve turned a casual browser into a paying customer, you are absolutely in…
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The Benefits of Professional Content Writing
I know what I’m offering better than anyone else, I can just write the content myself. This is a sentiment that I come across fairly regularly. As a freelance writer for over ten years and, more recently, as a dedicated rebranding and content expert on the Imagine Monkey team, I’ve often struggled with how…
