folder_openContent & Branding
A couple of weeks ago, we talked about the importance of considering content hand-in-hand with design but we didn’t talk much about HOW we determine what content we need. That’s where content strategy comes in! In simple terms: content strategy…
Read MoreThe Benefits of Professional Content Writing, Part 4: First Impressions
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folder_openContent & Branding
Welcome to the fourth installment of “The Benefits of Professional Content Writing.” In this piece, I’m going to talk about one of life’s most important skills: creating great first impressions. In life, we have the luxury of exercising some amount…
Read MoreThe Benefits of Professional Content Writing, Part 3: Creating an Emotional Response
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folder_openContent & Branding
Welcome to the third installment of “The Benefits of Professional Content Writing.” In this piece, I’d like to discuss one of the most fundamental laws of sales and how it relates to your site’s content: Positive emotions create customers.…
Read MoreThe Benefits of Professional Content Writing, Part 2: Targeting the Right Audience
I know what my customers want and I know how to talk to them. In this second installment on the benefits of professional content writing, I’m going to address the above opinion. For the most part, I agree with…
Read MoreThe Benefits of Professional Content Writing
I know what I’m offering better than anyone else, I can just write the content myself. This is a sentiment that I come across fairly regularly. As a freelance writer for over ten years and, more recently, as a…
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