From the studio
Category: Content & Branding
Browse published Imagine Monkey notes in this topic.
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The Key to Making a Website Appear Professional
First impressions are important, and making your website appear professional has a profound impact on how consumers view your brand. In this digital age, your website often gives potential clients their first impression of you or your business. Every element of web design has an impact on the viewer, and certain design choices inherently appear…
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How a Website Update Can Keep Your Restaurant Afloat in 2021
It has never been more important to perform a website update than it is now. 2020 was tough on everyone; from canceled plans to being stuck at home, everyone has had to find unique ways to adjust to the current situation. Nobody knows this better than small businesses, many of which have had to…
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User-Friendly Website Design – 6 Tips for Accessibility and Inclusion
When it comes to building and designing a user-friendly website, you would like the design to cause the user to have a comfortable, inviting, and easy-going experience while he or she visits your page. You can accomplish this by incorporating website design that is responsive, beautiful, and simple. If you want your site to…
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Branding 101 – Establishing Your Brand Online
In an increasingly competitive marketplace, branding and brand recognition is an essential aspect of staying ahead of the curve. Many small business owners make the mistake of thinking that branding recognition is only for big companies, but the truth is everyone must make a name for themselves, regardless of industry or size. Self-employed people, entrepreneurs,…
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Stock Photos vs. Originals Images
Stock photos stand out. Every brand wants to stand out – yet there isn’t always room in the budget for high-quality photographs on every webpage. Judging the effectiveness of an image is a good indicator for choosing photos to include on your site. Images should not be used indiscriminately on a site and should always…
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Business Websites – Complete Business Web Design
At Imagine Monkey, Inc. we have a team of experts in branding, content, and web design for small business websites, which means we’re also experts in content-first design. Despite the name, content is not more important than design, but is intertwined with the visual design of the site. Without content, there is no design, without…
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How Does Content Strategy Affect Your Website?
At Imagine Monkey, we’re a full-service design company. Often, we field questions about what that means and, more specifically, what is included in “full-service design.” The short answer, and perhaps the easiest, is “all of the design’s architecture, the backend software and any content services that are required.” That answer, though, begs a host of…
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Small Business Web Design, Part 2: Capturing Your Brand
Last week in this series, we covered the basics of small business web design. This week, we’re going to cover the most important aspect of your new site’s design: capturing the essence of your brand. Your brand’s essence are the elements that define it… these are the colors, sounds, phrases and imagery that let your…
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Web Design is Content Design
Occasionally, we’re asked to expound on the philosophy behind our web design process. Where does it all start? How do all of the ideas come together? In what ways is the design of a page influenced by the content it displays? These questions, though wildly different, all speak to the same philosophical rule that…
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Why You Should Blog Regularly
It seems to be universal… the one commodity that all businesses run short on is time. Between juggling online orders, managing physical locations and keeping up with your accounting, corners tend to get cut. Unfortunately, one of the greatest marketing tools that your business has at its disposal is often the first corner to get…
