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Creative direction

Shape the first design direction.

A visual, guided questionnaire for the ideas, priorities, and preferences that should inform the first design. You do not need to know design terminology to use it.

Shape the first direction

Design Questionnaire

Think of this as a short creative workshop. Most answers are visual choices; there are only a few places where we ask you to write.

Step 1 of 5

Preparing the secure questionnaire…

Brand foundation

What should the brand feel like?

Choose the words that feel closest. There are no “design” answers you need to know in advance.
How should the business come across?

Choose up to 5.

Anything the site should definitely not feel like?

Optional — choose any words that would feel wrong.

Look & feel

Build the visual direction.

These are preferences, not instructions you have to design for us. They help us understand what naturally feels like your brand.
Do you already have established brand colors, fonts, or guidelines?

Which color families would you like us to consider?

Any colors you would rather avoid?

Which directions feel closest to you?

Choose up to 3.

Inspiration

Show us what catches your eye.

Examples do not need to be from your industry. What you like about them is more useful than the URL by itself.
Have you seen websites whose design you respond to?

Website example 1Optional
What catches your eye about this example?

Website example 2Optional
What catches your eye about this example?

Website example 3Optional
What catches your eye about this example?

Content & hierarchy

What deserves the spotlight?

This helps us decide what should feel prominent in the first design rather than treating every piece of content equally.
What is the most important thing a visitor should do?

Any secondary actions that matter?

Choose up to 3 things the site should emphasize most.

Your selections are numbered in the order you choose them.

Which pages or content areas do you expect?

What content do you already have?

Site information

A few details we can carry forward.

These practical details help us build realistic contact, footer, and content layouts while the first design is taking shape.
Who will review and approve the design?