Some of you may have noticed that we bill ourselves as a full service web design company… but what does that mean? Well, the short answer is that we provide everything that a business needs — consultation, services and software — to take their business online. One of the things we’re proudest of is our ability to take a rough concept, a vague business idea and turn it into a profitable online endeavor. So, let’s take a look at one of the major differences between standard web design and full-service web design.
Full-service web design is concerned with the big picture
As a full-service provider, we’re interested in more than just how you want your site to look. The most important thing, in our mind, is knowing what you want your site to do. Do you want to provide your clients with a valuable service? Do you want to inspire people to sign up for your newsletter? Do you want to inform your audience about certain issues?
Once we know these things, we begin looking at the project from a functional point of view. We design a plan for your site’s content, imagery, design and structure that works towards your goal. So, where a standard web design company may look at your branding materials and inspirations to form a preliminary image of your site, a full-service web designer takes a more holistic approach.
At Imagine Monkey, we believe that the best sites are created to accomplish a central goal. The best sites emerge from the generation of a simple concept and the tailoring of their design towards the expression of that concept. In short, we believe that the best way to meet that goal is to tailor every aspect of your site — from the aesthetic design to the written content — towards the achievement of your goals.